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Hotels are rapidly becoming hubs of modern hotel technology, with the field of options for modern-day amenities growing wider every day. While hotel tech trends focus on innovations like AI, voice control, and robots, TV remains one of the most powerful and often overlooked technologies in the guest room. The costs associated with investing in TV and TV services are often much more reasonable than hoteliers think, especially for something that’s a necessity in the room, but with hotel TV, the returns are equally significant.
Modern hotel technologies now allow hoteliers to reclaim the TV, the largest screen in the room, for branding, promotions, and yes, hotel TV revenue generation. The trends in the hospitality industry towards personalized guest experiences underscore that revenue must absolutely be part of these investments. By customizing TV content, hotels can enhance guest engagement and boost reviews while driving additional revenue streams, making the TV a central hub of interaction and profit.
Customized hotel TV solutions significantly improve the guest experience. Recent advancements, such as LG & Samsung’s announcement of upgraded hotel TV models, highlight the growing recognition of the importance of interactive hotel TV. However, there remains room for what modern hotel technology can and should achieve today.
True hotel TV customization requires a robust Property Content Management System (PCMS). A PCMS allows designated hotel associates to manage and update content on guest room TVs swiftly, enabling real-time changes without intermediaries or delays. This system ensures that hoteliers can instantly publish updates, enhancing guest engagement and loyalty while promoting the hotel’s brand and special offers.
Effective hotel TV customization includes the ability to make thematic updates by group code, send direct messages to guests, and dedicate custom channels for hotel promotions, videos, and image slideshows. These features drive revenue and reclaim the guest room TV as a pivotal tool for guest interaction and profit.
Customized TV content is a goldmine for hotel TV revenue generation. By transforming the TV into a dynamic marketing platform, hotels can tap into new revenue streams and enhance guest satisfaction simultaneously.
During corporate events, displaying corporate videos on guest room TVs can provide additional value to event sponsors and organizers. Hotels can also broadcast conference agendas and offer group discounts directly on the TV, making it a central information hub for attendees.
For weddings and other special occasions, customized TV content can highlight wedding events, personalized greetings, and special messages, creating a unique and memorable experience for guests. This personalized touch not only delights guests but also opens avenues for additional revenue through event partnerships and promotions.
With both corporate events and special occasions, hotel group sales have the option to add this customization to group packages, offering a differentiator for the property, and adding revenue options.
Promoting hotel specials and brand loyalty information on guest room TVs encourages guests to explore and utilize on-site amenities, boosting overall revenue. By harnessing the power of customized TV content, hotels can significantly enhance hotel TV revenue generation and create lasting impressions on their guests.
At Enseo, we understand that every hotel is different, which is why our CORE solutions are designed to be flexible and customizable. Enseo Promote empowers hotels to showcase promotions and special offers on guest room TVs through actual channels within the lineup, transforming them into powerful marketing tools. CORE Create offers complete control over the TV content and interface, allowing hotels to tailor the viewing experience to their brand and guests’ desires. CORE Messenger provides a seamless way to communicate with guests in real-time, delivering personalized messages and updates.
Whether you’re hosting corporate events, weddings, or catering to individual guests, Enseo solutions are customized to enhance the guest experience and operational efficiency. Ensure your hotel stands out, providing a truly unique and memorable stay for every guest.
Integrating with hotel PMS (Property Management Systems) is crucial for delivering precise and efficient content to guests. Well-known PMS platforms such as Opera, Stayntouch, and LMS are integral to hotel operations, and a Property Content Management System should seamlessly integrate into this hotel technology ecosystem.
When a property content management system is integrated with the hotel’s PMS, content displayed on guest room TVs can be personalized based on individual preferences. Business travelers might be greeted with corporate videos and conference schedules, while leisure guests could see information on hotel specials and local events. This personalized content delivery enhances hotel guest engagement and provides a more enjoyable and informative stay.
Additionally, hotel PMS integration supports direct communication with guests, enabling hotels to send personalized messages and updates in real-time. This feature enhances the guest experience by providing timely and relevant information, addressing needs promptly, and improving overall service quality. As opposed to waiting until post checkout, reviews and feedback can be requested through the TV, during a stay, allowing the opportunity for hotels to both gather positive feedback, and address negative feedback while guests are still on property.
Through hotel PMS integration with a property content management system, hotels can streamline content management, enhance operational efficiency, and ensure a superior guest experience. This integration is a key component of modern hotel technology, driving guest satisfaction and operational excellence.
The integration of modern hotel technology is paramount in satisfying today’s tech-savvy guests. With casting, streaming apps, and video on demand for hotels, hotels can create a more engaging and personalized guest experience.
Personalized content options and tailored recommendations are at the forefront of guest expectations. Technologies like hotel TV casting allow guests to stream their favorite shows and movies directly from their devices, providing the comfort of home away from home. This seamless integration of personal content enhances guest satisfaction and convenience.
Hotels that embrace these technologies demonstrate a commitment to modern hospitality standards. Guests appreciate the personalized touch and the ease of access to their preferred content, fostering a sense of welcome and care. Partnering with a hotel technology provider that prioritizes guest satisfaction and operational efficiency is crucial for hoteliers.
Importantly, from a hotel TV revenue generation perspective, these technologies attract guests to the TV, providing opportunities to promote in-house events, special offers, and loyalty programs. This not only enhances the guest experience but also opens up new revenue streams for the hotel.
It’s time for the hospitality industry to rethink TV as merely an expense and recognize its potential as a significant revenue generator. Customized hotel TV solutions offer numerous benefits, from enhancing guest experiences to streamlining operations. Personalized content, seamless integration with PMS, and modern technologies like casting and video on demand transform the TV into a dynamic hub for guest engagement and hotel TV revenue generation.
By adopting these advanced technologies, hoteliers can provide a more engaging and satisfying stay for their guests while also driving additional revenue streams. Embracing these innovations is not just about keeping up with trends but about setting a new standard in hospitality. It’s an investment in the future of guest satisfaction and operational excellence.
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