Private equity firm HIG Capital has taken a majority stake in Enseo, a provider of digital in-room entertainment tech for hotels. Enseo plans to grow through acquisition. The deal is a validation of founder and CEO Vanessa Ogle’s bold pivot of the tech vendor.
Sean O’Neill, Skift
H.I.G. Capital, a private equity and alternative assets investment firm, has acquired a majority interest in Enseo, a company that’s best known for delivering in-room digital entertainment via hotel TVs. Properties flagged with brands such as Marriott, Hilton, and La Quinta use Enseo’s tech in almost 1,900 hotels in North America.
The companies didn’t disclose the transaction value or deal terms in Monday morning’s announcement. Enseo had been fully bootstrapped. With this deal, founder and CEO Vanessa Ogle retains some equity and moves to the role of chairman of Enseo, based in Plano, Texas.
“H.I.G. is absolutely building a war chest to be able to do M&A [mergers and activities],” Ogle said. “We’re looking at M&A for growth and expansion of cross-brand services as well as vertical market expansion and international expansion.”
Enseo is a provider of in-room entertainment content solutions and managed services primarily to the hospitality market, serving more than 300,000 rooms worldwide. If you’ve ever stayed at a U.S. hotel and watched Netflix or Hulu via your own account through the room TV, you’ve probably used Enseo’s tech without realizing it.