Hospitality Net: BLLA Conference touts boutique hotels’ faster technology adoption

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Hospitality Net: BLLA Conference touts boutique hotels’ faster technology adoption

HospitalityNet | June 19, 2018

One advantage boutique hotels have over larger companies when it comes to new technology adoption is the fewer number of decision-makers, said the panelists.

“The larger brands have these huge organizations that are silos,” said Enseo CEO Vanessa Ogle, adding that larger companies often have different people deciding amenities related to video content, guest messaging and staff safety. “Boutique hotels can pick a platform that will do more than one service. This is a unique opportunity for boutique hotels to jump ahead of their competitors at a fraction of the price.”

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